The "there were (no.) searches for the term (keyword/phrase)..." strategy tells your prospects that your product's niche is very popular. This usually works well for a product that you are selling which comes with resell rights. It tells people there is a huge demand and big market to sell to.
It may sometimes seem like yet another blog that is trying to sell the 'latest and greatest' yet it is more a look at Internet Marketing through the eyes of a cynic who has no plans to max out his card by buying in to the 'next big thing' and the next one and the next one ....
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