The "my product has (no.) primary objectives..." strategy tells your prospects a couple of the strongest benefits of your product. You don't overwhelm them with all the weaker benefits right from the start. Sometimes if you give them too much info too soon in your sales letter, it can give them info overload and they may pass up your offer.
It may sometimes seem like yet another blog that is trying to sell the 'latest and greatest' yet it is more a look at Internet Marketing through the eyes of a cynic who has no plans to max out his card by buying in to the 'next big thing' and the next one and the next one ....
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