Internet Marketing

At a time when just about every second email I receive is either spam or someone trying to sell me on the latest magic pill that will solve all of my money and relationship problems! I ask myself, "Why Should I give You My Email Address?"

Not a day goes by when I do not open my email and learn about a guy from central America who was $5,297 in debt who goes on to amass a fortune of $297,613 within 30 days by simply following this or that formula.

So much of the email I receive is spam, however a large percentage of it is from "reputable" marketers who are simply trying to get a couple more dollars of affiliate commission out of my wallet.

Let's be honest. Most of these claims and sales letters are complete BS.... they show you screen shots of their ClickBank accounts (which have probably been scraped off another site or doctored with Photoshop), showing all of this easily acquired fortune.

To be honest, I am sick to death of people trying to sell me the latest "magic pill" every second day. I subscribed to their list because they promised me a solution to my problem at the time. But many marketers seem to think that that gives them a license to email me links to just about every product that is available on ClickBank.

Now I know this is a common newbie mistake, and a certain amount of patience must be exercised. (Or at least unsubscribe from their list). However, more and more I am being bombarded with the latest offer from reputable marketers.

Now I know the money is in the list, and as a marketer I know it is easier to sell a product to an existing customer then to a complete stranger, however. I believe, as an Internet Marketer, we need to give more than we receive.

Email Marketing should be all about giving! It should not be about building a list and selling to them all of the time.

I often get the impression that when a new subscriber signs up, the mentality is Sell, Sell, Sell....

Your list is there because they took the gamble in trusting in you. They signed up, because for some strange reason, they thought you had more to give than you had to sell.

Personally, I have subscribed to more lists than I care to remember, and after a couple of emails, I have just as quickly unsubscribed.

Like yourself, I hate being sold to all of the time. I subscribe to a list because I am after some information, not to become a open target for ever second offer that comes along.

I believe good email marketing is about building a trust between you and your recipients. You need to share more information than you try to sell them.

Now don't get me wrong. I know in Internet Marketing it is often said that the money is in the list. And I couldn't agree more. However, I would like to add that they money is in the list that trusts and respects you.

You cannot, simply create or buy a list and then sell them whatever is considered to be the latest magic pill... Yes you will sell a couple of products, but the majority of you list will either delete your email of unsubscribe from your list.

As I have learnt in the real world, "Sales is all about relationships." You need to build a relationship with your customer. You need to understand what your customers wants and needs. You need to be looking at solutions, not just sales.

Do this and you will add far more to your bottom line than you will if you simply try to sell your client with every second email.

So what is a good balance???

I have heard that for every "Sales" email you send, you should send 3 content email. I would like to go further than that and say for every "Sales" email you send, send at least 5 content emails.

You will get far better results from your list if you give more than you take

So why should I give you my email address?? It is because I trust that you have more to give than take....

To Your Success,

Rob Willis

For more information about building a more responsive email list feel free to visit Secrets to Building a Profitable Optin List, Where you can get simple step buy step information on creating a responsive list. http://affiliatesitelauncher.com/listsecrets/

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